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$ 249
  • Lifetime access
  • 6 course modules: Content Planning, Equipment, Recording, Editing, and Publishing


$ 299
  • Lifetime access
  • 6 basic course modules
  • Strategies for crafting a compelling content plan
  • A breakdown of the most important equipment you need - and what you can skip
  • Techniques for painless recording sessions
  • An editing philosophy and little-known tips to get polished results, quickly
  • Methods for publishing your screencasts and getting your content in front of your audience
  • 2 premium course modules
  • Content and philosophy guidelines for growing your social media following via video
  • See the course techniques applied in an ever-growing library of teardowns. Learn from Aaron's reviews real-world screencasts.


$ 1,000
  • Lifetime Access
  • All 8 Complete course modules including how to get your video seen on social media + real-life teardowns
  • 40-minute, private 1-on-1 consultation with Aaron to get personalized guidance and advice on your videos

Section 3: Equipment

02. Deciding if you want to be on camera

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Getting in front of the camera can be a daunting idea, especially for those new to content creation. It's an entirely personal decision. I believe that as a creator, there are a bunch of compelling reasons to be on camera. I also understand that some people might be uncomfortable with this, and that's perfectly okay!

Instead of imposing a firm choice, I'll offer some points to think about and possibly convince you to take the leap and appear on camera.

The pros

Building relationship and trust

The most obvious advantage of being on camera is the rapport you build with your viewers. The camera enables you to create a more personal connection with the audience compared to a faceless narration.

With each video or course, viewers become familiar with you, leading to a sense of trust. The mere sight of you on the internet will be enough for them to link the content with you. A disembodied voice might find it challenging to compete with such a connection.

Enhancing engagement

Your on-screen presence gives you an opportunity to add to your content with hand gestures, facial expressions, and other visual aids, thus better engaging your audience. Especially in cases where the content being shown is limited, your on-camera presence can bridge this gap, and enhance the overall viewer experience.

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