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  • 6 course modules: Content Planning, Equipment, Recording, Editing, and Publishing


$ 299
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  • 6 basic course modules
  • Strategies for crafting a compelling content plan
  • A breakdown of the most important equipment you need - and what you can skip
  • Techniques for painless recording sessions
  • An editing philosophy and little-known tips to get polished results, quickly
  • Methods for publishing your screencasts and getting your content in front of your audience
  • 2 premium course modules
  • Content and philosophy guidelines for growing your social media following via video
  • See the course techniques applied in an ever-growing library of teardowns. Learn from Aaron's reviews real-world screencasts.


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  • All 8 Complete course modules including how to get your video seen on social media + real-life teardowns
  • 40-minute, private 1-on-1 consultation with Aaron to get personalized guidance and advice on your videos

Section 7: Social Platforms

01. Social media: philosophy and technicality

Throughout this module, we'll dive into social media platform from both a technical and philosophical perspective.

Our aim goes beyond simple mastery of the practical elements. We want to encourage reflection on how social media impacts your content while remaining true to your authentic voice and vision.

The Twofold Perspective: Bridging the Philosophical and Technical

We have an exciting, dual-faced agenda. Be ready to oscillate between the philosophical side of social media - which might even border on existential - and the nitty-gritty technical details that keep the gears running seamlessly on these platforms.

This two-pronged approach aims to balance the practical and the abstract. As we embark on this journey, we anticipate that a comprehensive understanding of both aspects will offer profound insights into each platform's unique culture and mechanics.

Part of this journey involves reflecting on your content and its positioning on these platforms. Are there aspects you need to tweak or transform to match the unique dynamics and cultures of each platform? Or is your voice so strong that it transcends the specifics of the platform and remains constant throughout? Let's look at the platforms and delve deeper into these questions.

The Social Media Landscape

Now, without further ado, let's embark on this comprehensive discussion about the different platforms. We'll sift through the top players and emerging platforms, elucidating their key features and unique characteristics that shape user experience and content strategy.

Throughout this dialogue, keep in mind a crucial question: "How can you stay true to the thing that you want to do while maximizing the utility of varying platforms' features?"

Relax and enjoy this journey through the social media landscape, as we piece together a mosaic that holds the potential to reshape your perspective and strategy.

To sum up, our guiding philosophy as we embark on this journey is a paradoxical one. We aim to learn the ways to adapt to each platform by understanding its unique mode of operation, culture, and user behavior, while also learning to maintain the essential core of our message throughout.

Stay tuned for this narratively-engaging, thought-provoking journey into the social media world that awaits us!

As always, we're going to pepper this conversation with philosophy, but we won't forget the spices of technical details. Keep an open mind, stay curious, and let's take the plunge into the unraveled wisdom of social media.

Here's to embarking on an exciting journey that marries social media's intricacies with the art of content creation. Let's dispel the fear of the unknown, replacing it with knowledge and a new perspective on how to utilize these digital platforms effectively!

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