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- 6 course modules: Content Planning, Equipment, Recording, Editing, and Publishing
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6 basic course modules
- Strategies for crafting a compelling content plan
- A breakdown of the most important equipment you need - and what you can skip
- Techniques for painless recording sessions
- An editing philosophy and little-known tips to get polished results, quickly
- Methods for publishing your screencasts and getting your content in front of your audience
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- Content and philosophy guidelines for growing your social media following via video
- See the course techniques applied in an ever-growing library of teardowns. Learn from Aaron's reviews real-world screencasts.
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Section 7: Social Platforms
02. What does the platform want?
The Intersection of Platform and Creator Goals: A Deep Dive
Let's dive into the philosophy. It's time to answer a critical question: What does a platform want from its creators? How does the answer to that question shape the content that you as a creator generate or consumers encounter?
What Do Platforms Want?
Let's start with a platform we all know well, YouTube. Why YouTube? It's an easy example to visualize this philosophy, which is why we're hopping on that platform first.
At first glance, we might conclude that YouTube wants creators to insert really surprised expressions in their thumbnails. Why? Well, because such images are click magnets! But, is that really all YouTube wants? The answer is a resounding no!