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Section 7: Social Platforms

02. What does the platform want?

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The Intersection of Platform and Creator Goals: A Deep Dive

Let's dive into the philosophy. It's time to answer a critical question: What does a platform want from its creators? How does the answer to that question shape the content that you as a creator generate or consumers encounter?

What Do Platforms Want?

Let's start with a platform we all know well, YouTube. Why YouTube? It's an easy example to visualize this philosophy, which is why we're hopping on that platform first.

At first glance, we might conclude that YouTube wants creators to insert really surprised expressions in their thumbnails. Why? Well, because such images are click magnets! But, is that really all YouTube wants? The answer is a resounding no!

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