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Twitter has become an integral part of many people's social media lives, mine included. During my time scrolling through my timeline, I've come across a myriad of videos, some eye-catching and others not so much. What's the key difference? Highly effective use of video real estate! And by "highly effective," I don't mean throwing up a vertical video on Twitter out of nowhere. In this blog post, I want to share some insights on what makes a video look good on Twitter and how we can maximize its potential for user engagement.