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  • 6 course modules: Content Planning, Equipment, Recording, Editing, and Publishing


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  • 6 basic course modules
  • Strategies for crafting a compelling content plan
  • A breakdown of the most important equipment you need - and what you can skip
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  • An editing philosophy and little-known tips to get polished results, quickly
  • Methods for publishing your screencasts and getting your content in front of your audience
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  • All 8 Complete course modules including how to get your video seen on social media + real-life teardowns
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Section 2: Content Planning

04. Addressing viewer objections

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One of the things I'm constantly striving for in my instructional videos is a warm, casual conversational tone. My aim is to make the viewer feel as though we're sitting side-by-side in a comfortable setting, like I'm teaching them in person, even though I'm not!

Speaking on behalf of the viewer

Naturally, in a video I make, I'm the only one talking. However, I can kind of make it a dialogue by speaking on behalf of the viewer, raising potential questions or concerns that I anticipate they may have.

I can say something like

"I bet you're thinking... [insert question here]. But actually, here's why that wouldn't work..."

This method serves multiple purposes:

  • Establishes your expertise: It positions you as someone who not only knows the answer but can smartly anticipate and address a learner's curiosities and doubts.
  • Builds rapport with your viewer: By demonstrating you understand their thought process, it assures them that you know where they're coming from. This fosters trust and creates a bond with your audience.

Here's an illustrative anecdote from a technical course I was delivering.

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