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$ 249
  • Lifetime access
  • 6 course modules: Content Planning, Equipment, Recording, Editing, and Publishing


$ 299
  • Lifetime access
  • 6 basic course modules
  • Strategies for crafting a compelling content plan
  • A breakdown of the most important equipment you need - and what you can skip
  • Techniques for painless recording sessions
  • An editing philosophy and little-known tips to get polished results, quickly
  • Methods for publishing your screencasts and getting your content in front of your audience
  • 2 premium course modules
  • Content and philosophy guidelines for growing your social media following via video
  • See the course techniques applied in an ever-growing library of teardowns. Learn from Aaron's reviews real-world screencasts.


$ 1,000
  • Lifetime Access
  • All 8 Complete course modules including how to get your video seen on social media + real-life teardowns
  • 40-minute, private 1-on-1 consultation with Aaron to get personalized guidance and advice on your videos

Section 2: Content Planning

03. Stair-stepping knowledge

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When you're pulling together all of your gathered information and research, a clear, linear process tends to appear - you're essentially teaching your audience from beginning to end.

In every video, start with a point of reference they are familiar with.

This concept is all about starting from a piece of knowledge that the viewer already has. It could be something from a previously shared video or the base level of understanding anticipated from the audience. Before moving forward, it's important to ensure that the viewers understand and connect with the single point being made, before we build on it.

This approach's beauty is it makes the viewer confident as they already know where we are starting from, making them ready to take the next step forward.

The power of stair-stepping

The principle of 'stair-stepping into knowledge' is all about taking one step at a time rather than giant leaps. Each tiny step gives your learner time to understand and internalize the concept before moving on to the next.

Teach one thing at a time. Make sure your learner feels confident about the subject before moving to the next.

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