I'm getting a heck of a lot of value out of it and planning on doing some quick screencasts on twitter.Tanner Record
Before diving into lighting and cameras, a crucial consideration is whether you want to be on camera in the first place. If you choose not to appear on camera, you eliminate the need for cameras and lights altogether.
On-camera presence has its advantages. For many creators, including myself, being on camera enhances content quality and audience connection. However, I understand that not everyone wants their face online, and that's perfectly fine.
Being on camera helps in building stronger relationships and rapport with your audience. In an increasingly AI-driven world, viewers crave human connections. Seeing your face on different platforms such as LinkedIn or Twitter after watching your videos helps viewers to feel more connected to you. This adds a personal touch and enhances content value.
If you're hesitant about being on camera, consider starting with a brief on-camera introduction. You can introduce the topic and then switch to screen sharing for the content's bulk. This approach offers a middle ground—personal interaction without the pressure of continuous on-camera presence.
If you opt not to be on camera, you can enjoy easier video editing. Without your face in the frame, you can chop and change your content without worrying about jarring cuts. Conversely, being on camera often requires longer, uninterrupted takes.
Despite the editing ease when off-camera, I believe the benefits of being on camera often outweigh the challenges. Connecting with your audience is incredibly important, and on-camera appearances can significantly enhance this connection.
Ultimately, the choice of being on camera depends on your comfort level. It can help in personal branding and relationship building. However, ensure your decision aligns with your comfort and content goals. Whether on or off-camera, the primary focus should be delivering engaging, value-driven content. The spotlight is yours, should you choose to step into it.