Introduction
Introduction
Finding your way around
Things I care about
Will you get rich?
Content Planning
Who are you teaching?
Researching your topic
Stair-stepping knowledge
Your audience wants your style
Addressing viewer objections
The ideal video length
Do it wrong on purpose!
Should you use a script?
Using a teleprompter
Recording at the same time
Dictating your content
Post-it note management
Equipment
Introduction to equipment
Picking a microphone
Deciding if you want to be on camera
Picking lights
Picking a camera
Considerations for your monitor
Recording
Ensuring consistency in your videos
Preparing yourself to record
Preparing your space for recording
Preparing your desktop for recording
Preparing your monitor for recording
Preparing your applications for recording
Screenflow for recording
Workflow process
QuickTime for recording
How to do your intros and outros
Recording in chunks
Example chunks from this course
Handling mistakes
Maximizing the longevity of your videos
For when you mess up
Editing
Editing introduction
A tour of the editor
The first pass: rough cutting
Fine tuning: covering camera cuts
Editing talking head videos
Punch head: another option to cover cut
Saving time with presets
Cropping mistakes out of your videos
Freeze frames: your secret weapon
Freeze frames: even more power
How to draw on screen
Publishing
Export settings
Exporting workflows
Hosting your videos
A few marketing ideas
Goodbye, for now (maybe!)
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Equipment
Deciding if you want to be on camera

Full Course

$
199
$249
USD, one-time fee
Can highly recommend the screencasting.com course by Aaron Francis. He recommends ScreenFlow, but has alternatives for Windows too.
Silvan Hagen
Silvan Hagen

Summary

Deciding whether to appear on camera can significantly impact your content's quality and audience connection. This course explores how being on camera builds stronger relationships by adding a personal touch. Gain insights to make an informed choice based on your comfort level while enhancing your video's effectiveness.

Video Transcript

Should you be on camera?

Before diving into lighting and cameras, a crucial consideration is whether you want to be on camera in the first place. If you choose not to appear on camera, you eliminate the need for cameras and lights altogether.

On-camera presence has its advantages. For many creators, including myself, being on camera enhances content quality and audience connection. However, I understand that not everyone wants their face online, and that's perfectly fine.

Encouragement to appear on camera

Being on camera helps in building stronger relationships and rapport with your audience. In an increasingly AI-driven world, viewers crave human connections. Seeing your face on different platforms such as LinkedIn or Twitter after watching your videos helps viewers to feel more connected to you. This adds a personal touch and enhances content value.

If you're hesitant about being on camera, consider starting with a brief on-camera introduction. You can introduce the topic and then switch to screen sharing for the content's bulk. This approach offers a middle ground—personal interaction without the pressure of continuous on-camera presence.

The editing advantage

If you opt not to be on camera, you can enjoy easier video editing. Without your face in the frame, you can chop and change your content without worrying about jarring cuts. Conversely, being on camera often requires longer, uninterrupted takes.

Despite the editing ease when off-camera, I believe the benefits of being on camera often outweigh the challenges. Connecting with your audience is incredibly important, and on-camera appearances can significantly enhance this connection.

Finding your comfort zone

Ultimately, the choice of being on camera depends on your comfort level. It can help in personal branding and relationship building. However, ensure your decision aligns with your comfort and content goals. Whether on or off-camera, the primary focus should be delivering engaging, value-driven content. The spotlight is yours, should you choose to step into it.