Script vs. no script: finding your style

When it comes to creating videos, one of the biggest decisions you'll face is whether to use a script or go unscripted. Both approaches have their merits, and the right choice depends on your personal preferences, your content style, and your goals. Here's a breakdown of the pros and cons of each, along with how I approach this decision.

My preference: No script

For my videos, I don't use a script. My goal is to create a conversational, casual, and friendly atmosphere. I'm aiming for a "we're just hanging out" vibe. Reading from a teleprompter doesn't allow me to achieve that kind of energy. Instead, I rely on a loose set of bullet points that keep me on track without feeling rigid.

That said, my approach is subjective. If your content is more formal, highly technical, or you're working on a sponsored video where every word matters, a script might be beneficial.

The value of bullet points

Instead of writing a detailed script, I jot down bullet points for key ideas I want to cover. This method helps me stay organized without locking me into a rigid structure. However, bullet points alone aren't enough—the real magic of video content is the transitions and the connective tissue between those points.

The challenge is that I usually don't know the best way to explain something until I try. That often means recording multiple takes until I find a flow that works.

A more efficient approach: Transcribing first

To minimize wasted time, I’ve developed a system that helps me refine my delivery before turning on the camera. Here’s how it works:

1. Pretend to record: I sit down with my bullet points and talk through the video as if I were recording.
2. Transcribe to text: Using voice-to-text software, I capture everything I say. This acts as a rough first draft.
3. Refine the flow: I review the transcription, move things around, and clean up my thoughts. This helps me identify any areas where my explanations are unclear or incomplete.
4. Record with confidence: With my ideas organized, I’m ready to hit record. Even though I don’t read from the transcript, I have a clear sense of where I’m going.

This method saves me from endless retakes and keeps the videos feeling natural and authentic.

Pros and cons of going unscripted

Pros:

• Videos feel more authentic and engaging
• Allows room for spontaneity and genuine reactions
• Easier to connect with your audience

Cons:

• Risk of rambling or losing focus
• May require more retakes to get a polished result
• Harder to maintain consistency across videos

When a script might be helpful

There are scenarios where a script makes sense. For example:

• Highly technical content: Complex topics often require precise explanations, and a script ensures clarity.
• Tight deadlines: Scripting can streamline the recording and editing process.
• Brand or sponsor videos: For promotional content, a script helps ensure messaging aligns with brand guidelines.
• New creators: If you're still finding your voice, a script can provide structure and reduce nervousness.

Finding your balance

Ultimately, the choice between a script and no script depends on your goals and preferences. You may find that a hybrid approach works best—using a script for certain sections while going off-the-cuff for others.

For me, the unscripted style is worth the occasional retake. It’s how I create videos that feel personal, relatable, and natural. But no matter which path you choose, the key is to find a system that helps you communicate your ideas confidently and effectively.

Next up, you’ll hear from Steve, who takes a different approach and prefers using scripts for his videos. Stay tuned to see how his process compares!